Bianchi Bio
Marketing
Azienda Agricola Bianchi asked us to develop a Paid Ads campaign to boost their e-commerce conversions during Q4 2023.
The company already had a partner managing their Meta Ads and Google Ads campaigns, but they were not achieving the desired results. Due to budget constraints, we chose to focus exclusively on Meta Ads for the Q4 period. Here are the results achieved compared to Q4 2022.
The company already had a partner managing their Meta Ads and Google Ads campaigns, but they were not achieving the desired results. Due to budget constraints, we chose to focus exclusively on Meta Ads for the Q4 period. Here are the results achieved compared to Q4 2022.
+157%
total sales
+87%
conversion rate
+245%
total orders
+237%
new customers
Identity
Drawing inspiration from the dynamic nature of the fitness industry, we chose a bold color palette of eccentric yellow and black. Yellow symbolizes energy and optimism, while black conveys strength and sophistication. Our typography selection emphasized boldness to reflect the brand's determination and power. Despite retaining elements of the existing logo, we refined the logotype for improved legibility and visual impact. Through a professional tone of voice, we established Fast Fit as a credible leader in personalized fitness training. This integrated approach across positioning, visual identity, typography, and tone of voice has successfully elevated Fast Fit's brand presence.
Campaign
For the first month, we concentrated on brand awareness, getting users accustomed to seeing ads from Azienda Agricola Bianchi. Once we achieved excellent results in terms of impressions, we created new creatives with a single goal: driving sales. The results exceeded both our expectations and the client's, with a ROAS of x12 and an ROI of x6. We now manage Azienda Agricola Bianchi’s annual campaigns and are significantly increasing their online shop revenues.
Winederful by Koal Sagl
Via Capeleta 11
CH-6818 Melano
Via Capeleta 11
CH-6818 Melano
