Il Cavaliere

Brand Strategy

Digitization

Through a careful positioning analysis, we revitalized the image of Cantina Il Cavaliere, adding a refined touch that reflects its unique quality. By working to elevate the brand to a higher level, the company is now perceived as a premium winery, capable of conveying the elegance and craftsmanship that define its wines.

Identity

In terms of Cantina Il Cavaliere’s brand identity, we retained their iconic symbol, the Maltese cross, preserving its strong connection to tradition. However, we chose to refresh the typographic style, utilizing a combination of PP Editorial New and Roc Grotesk for the logo and all communication materials. This created a contemporary and refined aesthetic. Additionally, we opted to eliminate their distinctive colors, white and purple, choosing instead a black and white palette to give the brand a more serious, sophisticated, and premium character.

Digital

The development of the new e-commerce presented a challenge: improving the UI while simplifying the user purchasing experience. To achieve this, we integrated Shopify as the e-commerce platform within Webflow, a technology that allows full versatility in design choices. This approach enabled us to create a platform that is fully customized in terms of aesthetics, while relying on Shopify’s robust technology for order and inventory management. Additionally, we provided the client with a mobile app to manage inventory and orders, streamlining and accelerating internal processes.

Multimedia

The photos and videos were produced by an external agency, but our role was to closely oversee all the photo shoots and handle the creative direction. We ensured that each image and video reflected the new brand positioning, in line with the brand's elegance and refinement.

Winederful by Koal Sagl
Via Capeleta 11
CH-6818 Melano